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Spotify buys podcast discovery platform Podz as war with Apple heats up

Spotify on Thursday announced the acquisition of Podz, a podcast discovery service that enables content creators to better promote their show using audio clips selected through a special algorithm.The purchase is Spotify’s latest step toward creating a feature-rich podcasting experience that beats out industry incumbent Apple. As with music, Spotify is looking to upgrade its product by focusing on content discovery, an area where Podz can help, reports TechCrunch.”At Spotify, we are investing to build and scale the world’s best (and most personalized) podcast discovery experience,” Spotify said in a statement. “We believe that Podz’ technology will complement and accelerate Spotify’s focused efforts to drive discovery, deliver listeners the right content at the right time, and accelerate growth of the category worldwide.” Read more…
Source: Apple Insider News and Secrets on New Apple Products

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