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Apps face App Store expulsion by not complying with new ad-tracking rules

Apps that fail to “play by the rules” of Apple’s anti-ad tracking policy will be removed from the App Store, executive Craig Federighi has warned to developers who attempt to circumvent iOS 14’s inbound privacy feature.In September, Apple advised of its intention to implement a new ad-tracking mechanism in iOS 14, iPadOS 14, and tvOS 14 that will launch in early 2021. The feature is designed to minimize the amount of tracking of a user in-app advertisers can perform, as part of a wider crackdown to improve the privacy protection of its customers.Speaking to The Telegraph, developers who choose to ignore the new rules will be kicked out of the App Store, according to Apple SVP of Software Engineering Craig Federighi. All apps will be expected to abide by the App Tracking Transparency rules. Read more…
Source: Apple Insider News and Secrets on New Apple Products

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