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Apple VP calls Apple TV 4K an 'outsized value,' doesn't want to aim for a price point

The new Apple TV 4K brings more power to the set-top box, and Apple thinks it offers a great value for customers, especially those embedded in the Apple ecosystem.The Apple TV 4K ships to customers on May 21Industry watchers expect Apple to compete with Google TV or Roku by introducing a streaming stick in the sub $100 range, but Apple continues to ignore that market. The updated Apple TV 4K starts at $179, and the company sees that as a value purchase considering its functionality. Read more…
Source: Apple Insider News and Secrets on New Apple Products

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