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Apple engineers lack optimism about the Apple TV strategy, claims report

Apple seemingly doesn’t have any major plans to shake up its living room strategy with the Apple TV in the near future, a report claims, with engineers allegedly pessimistic about the product line.In the last year, Apple has made many major changes to its product lines, though it’s arguable that its work concerning the living room is relatively lacking. The main change to the Apple TV was to update the Siri Remote to a more user-friendly version, while the full-size HomePod was discontinued.While the changes may prompt a pessimistic view on the future of the products by observers, it seems that there’s little confidence in the company internally as well. In the latest “Power On” newsletter for Bloomberg, Mark Gurman’s conversations with Apple engineers indicates there’s little to be excited about Apple’s living room strategy for the coming year at least. Read more…
Source: Apple Insider News and Secrets on New Apple Products

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