Apple's next NeXT: how buying Beats launched a sneak attack on the future of sound

When Apple announced it was acquiring Beats in 2014, lots of critics scoffed and some even suggested the purchase was evidence that Tim Cook was just grasping at straws, with a good measure of racist-tinged denigration of the value of LA-based music firm on the side. Why was the most valuable, competent and profitable tech company on earth prepared to spend $3 billion– by far the most it had ever paid in an acquisition– to get Beats?
Source: macinsider

First look: Apple's downtown Brooklyn store has custom floors, ceiling to dampen bustling city distractions

New York City is not known for its peace and quiet, and downtown Brooklyn’s Atlantic Terminal offers plenty of commotion both above and below ground. It’s for that reason that Apple’s latest flagship retail store was designed to minimize those distractions, with custom made floors and ceilings that dampen street noise and even cut down on ground vibrations.
Source: macinsider

Microsoft releases Edge browser for iPhone & iPad with roaming password, dark theme additions

Microsoft released its Edge mobile web browser for iOS on Thursday following a brief preview period, with the new browser aiming to provide Windows 10 users a ‘continuous browsing experience’ between their desktop and their iPhone or iPad.
Source: macinsider

B&H's Cyber Week sale delivers up to $800 off 15" MacBook Pros; 13" MacBook Pros from $1,199; $299 iPads; $150 off 10.5" iPad Pros

Cyber Monday may be over, but instant markdowns on Apple devices are still going strong. Save $800 on a top of the line Late 2016 15″ MacBook Pro with 1TB of storage and Radeon 460 graphics (now $2,699). Apple’s Mid 2017 12″ MacBook is also $1,149 ($150 off), while 512GB 10.5″ iPad Pros with cellular support are $979 and 9.7″ iPads are $299.
Source: macinsider

%d bloggers like this: